Detailed Look At Shooting A Commercial

We tasked Pakistani film director Ali Imran Ch to create a TV commercial that illustrates the Your Everyday Heroes ideology: that even common people have the ability to be heroic. If you’ve been following this season of YEDH, you’ll already have seen some of Ch’s work. He and his film crew did an excellent job of directing Umar Mughal’s inspiring episode. 

We thought that Ch would be the perfect director for this project, as his philosophy regarding filmmaking mirrors our philosophy regarding heroism. He tells us, “There are many aspects [of film] that we don’t consciously notice. But when we do notice them, we realize just how important they are.”